Brownsville's "Untouchable" Patrimonio
Joseph A Zavaletta, Jr.
Brownsville 2020
When was the last time you called a travel agent to book a flight? Or drove to a library to search for something? Or used an online 'shopping cart'?
In his #1 best-selling book The World is Flat (2006) Pulitzer prize-winning author and New York Times columnist Thomas L. Friedman argues that recent technological advances such as broadband, digitization, VOIP, instant messaging, and videoconferencing have created a seamless integration of individuals, companies, communities, and even nations, to create a "flat" world that has forever changed the way we will live and work.
In this brave new flat world, whatever can be automated, digitized, or outsourced, will be. For example, workers at telephone call centers in Bengalore, India answer calls from Alabama-USA computer owners with a southern drawl to help their callers feel at ease. Our children's education is no longer limited to local school district teachers—-children are now being educated and tutored online by the best educators in the world. And in a few years China will have gone from “designed and manufactured in the USA, sold in China” to “designed in the USA, manufactured in China” to “designed and manufactured in China, sold in the USA.”
The implications of Friedman’s book on the future plans and operations of our local government and education institutions are clearly beyond the scope of this article. But in this new flat world, Friedman notes there are “untouchables” that will always be exempt from outsourcing because they are “anchored” goods and services that fall into three-broad categories: high-end work such as dentists, vocational work such as plumbers, and low-end work such as housekeepers.
In addition to these untouchables, Brownsville has at least three strategic untouchables that cannot be automated, digitized, or outsourced away. These untouchables, based on our geographic location, are natural resources endowed by the Creator and are Brownsville’s patrimonio (inheritance) forever: renewable energy (the sun and wind), international logistics (convergence of trucking, rail, bridge, port, and airport), and bio-diversity (natural vegetation, birds, and butterflies).
These strategic untouchables could form the foundation of a new ASSET-based (rather than a need-based) economy that is robust, sustainable, and relatively impervious to fluctuations in the peso, as well as the vagaries of local and (inter) national politics. If responsibly developed and marketed, these virtually unlimited natural resources could create new jobs and wealth for all residents, including the 40% of our residents who are living below the poverty line. Educational programs in renewable energy, international logistics, and eco-tourism could be created to help develop these resources, as well as focused recruitment and renewable energy incubators (such as the one at UT Austin http://www.cleanenergyincubator.com/). A 2007 white paper by the Austin Technology Incubator at UT Austin’s School of Business, (http://www.ati.utexas.edu/) forecasts the creation of nearly 125,000 new high-wage, renewable energy research, design, and manufacturing jobs in Texas by 2020. Click Here for the Press Release: http://www.utexas.edu/opa/news/2007/06/solar29.html?AddInterest=1286 And Texas is already the national leader in wind energy.
Here's how renewable energy helps everyone: Brownsville-produced renewable energy --> means lower utility bills for tax-funded institutions--> which lowers our taxes --> giving us more spending money during the year --> so we buy more goods and services --> which increase sales tax revenues --> giving City more money to fix and maintain our infrastructure.
What will Brownsville be like in 2020? That depends on whether we can go from a city who has historically had its “hat in its hand” (need-based, dependent on external resources) to a city with its “hat on its head” (asset-based, less dependent) that understands it has much more to offer its residents, the great State of Texas, and the new flat world of Thomas Friedman.